Wednesday, July 7, 2010
Using Social Media to Sell Real Estate!
When MySpace first started, I maintained a business page (still have it)and in the first year sold 4 properties to 'friends', kept up with my blog there, useful tidbits and news. That was just one site. Now it's all about Facebook, LinkedIn, Twitter, YouTube and more. These days we have to make videos, link our Twitter to Facebook, our blog (this one) to all of the above and many more sites. We have to create a constant presence in order for our name to be recognized and valued as a leader in the latest news, views and ideas in Real Estate. Not many people go door-to-door anymore leaving door hangers, or calendars on our doorsteps, it's all about online presence.
It's challenging, exciting, very educational too. Just posting a new property listing is interesting - sending it not only to Craigslist, or Backpage, but out to Trulia, Realtor.com, Zillow, Hotpads, Enormo, Front Door, Oodle, Vast, GoogleBase .... and so on.
You have to be savvy in order to satisfy your client's needs to market their properties, there's plenty of help to be found as to how to do it, and I wish everyone who is starting to market via the internet GOOD LUCK! It's fun, a lot of work, but worth it in the long term!
Jane LovedayWindermere Real Estate Agent619-519-1615 Cell http://janeloveday.comhttp://www.facebook.com/realestatesandiego
Friday, January 15, 2010
Homebuying 101 - 2010 style!
Thinking of buying? Wanting the $8,000 Tax Credit to work for you? There are a lot of good reasons to buy a home right now, interest rates are at their lowest in years, prices are beginning to rise (in San Diego specifically) but not by a significant amount, you will get a fixed-rate mortgage which you really have qualified for! And it's a great long-term investment.
So what are the downsides?
First you must realise that you are not alone, many people are now seriously looking to buy their first home. We also have a substantial lack of inventory - that is homes for sale, and the majority are either bank-owned, investor-owned or short sales.
With a bank-owned home, there is usually no negotiating on price, repairs, termite clearance or closing costs. That can mean you maybe out additional dollars fixing up a house, and you may have to weigh that into how much you want to spend out of pocket, and if you can afford any extras. A bank-owned home is usually priced below the rest of the competition making it even more competitive with first-time buyers and investors who are looking for a good deal to 'flip'.
With an investor-owned home, it may have, and more times than not, have been 're-habbed' with new carpet, appliances, landscaping, even a termite clearance and if lucky a new roof. These homes may have originally been bought on the Courthouse steps with the sole purpose to resell and make a profit. These homes are also very competitive with first-time buyers as you seldom need to make or request repairs, it's already been done. You may also be able to request help with closing costs!
A short sale home is where the current owner is behind with their mortgage payments, and are negotiating with their lender to sell their home for it's current value, have the lender take a loss on the mortgage amount and the seller walk away. This process can take up to 4 - 6 months depending on the listing agent and their background experience in negotiating the short sale process. There may be a refusal for any repairs, closing costs, termite, etc as you are not dealing with the actual seller but their mortgage company or bank, who is already losing a lot of money by letting the home sell for less that what it was purchased at.
In all these cases, there is competition, and as a first-time homebuyer you must expect a lot of patience as you probably will be among several buyers submitting offers all hoping to be chosen.
To submit more than one offer on a property is totally usual in today's market, if you get lucky you may get an acceptance the first time, the 3rd, 5th, 10th or more. It all depends on several things:
If you have sufficient savings to cover your closing costs on top of your initial deposit and any additional funds for possibly repairs/termite clearance.
If you have a lender who can guarantee to close escrow within 30 days (everyone likes that a lot!)
If you can possibly qualify for a conventional loan (at least 10% or more down) versus an FHA loan (3.5% down)
If you are not signed up for a rental lease that still has over 2 months to expire - do you want to pay rent and a mortgage for a month while they overlap?
And if you have an agent who knows the market area in which you are buying, can communicate on a regular basis with other agents who may be holding your offers, and does not encourage you to over-bid even if you are competing with other buyers - you don't want to pay for an appraisal only to find out the home will not qualify for your offer amount.
There's an awful lot of variables, but if you know what you can expect, it will make it a little easier to understand that if your offer is rejected, it's not personal, you just keep trying.
There's a whole lot of first-time buyers who are closing their transactions, who are looking forward to their $8,000 tax rebate, and who represent the recent statistics that home sales are increasing monthly. It's always good to be educated on what to expect up front rather than get frustrated and upset if no-one had told you at the beginning.
GOOD LUCK! Here's to owning your very first home!
Jane Loveday
619-519-1615 Cell
http://www.JaneLoveday.com
Wednesday, December 30, 2009
30 Offers and a Red Front Door - San Diego Real Estate
However I recently spent a few months writing up to 30 offers for one buyer, he stayed with me as offer after offer was rejected, he was a VA buyer which means he did not put very much down, VA usually requires a 100% loan, and we were asking for closing costs to be paid by the seller, plus all termite inspection and clearance fees, and a home warranty to cover appliances.
Our 30th offer was on a property which was being 'flipped' - bought at auction, was rehabbed with new appliances, carpet, windows etc and with a red front door! Why would that matter - well a red front door some say is lucky and we were! 30 Offers and a Red Front Door!
After 30 offers we received an acceptance, we closed escrow within 30 days thanks to a wonderful lender who I work with, and my buyer is over the moon with the fact that not only is he a new homeowner, he also gets his $8,000 first time homebuyer tax credit on his 2009 taxes!
Was it worth it, YES, YES, YES, your dream of homeownership is my dream for you too no matter what it takes. This market is challenging, but we Realtors are fighters and we stay the course because it's our business and we know in the future it will get easier, but for now we are in the ring and it's round 2, or 6, or 10 but we will win your title to your next home!
Jane Loveday
REALTOR Lic. # 01439083
Windermere Pacific Coast Properties
cell:619.519.1615
fax:619.269.3766
http://www.janeloveday.com/
Tuesday, September 15, 2009
Trouble (as in housing not beer!) brewing in San Diego....
I have written about this in indirect ways before but we are definitely seeing a big issue with first time homebuyers who are desperately trying to get into their first house before the $8,000 tax credit ends November 30th. The issue is the shortage of homes available in the right price range.
For example, looking for a single family home under $200,000 that will qualify for an FHA loan - 3.5% down and all the regulations that go with the loan, it is nearly, actually almost impossible in San Diego. Wanting to do a VA loan with zero down and closing costs paid by the seller, not really an option when you are competing with offers that do not ask for any costs back to the buyer or a cash investor (and there are plenty out there).
Wanting a house that qualifies for any other State or government loan, the same - almost too difficult to achieve.
WHY?
There are too many buyers, too little inventory (homes for sale) and too much competition with multiple offers for all lower priced properties.
Even in the condo market we are seeing the same situation, if it's a deal, a steal, then be prepared to compete with everyone else thinking the same. Even cash offers are often beaten by investors with higher cash offers and nothing, absolutely nothing, priced under $350,000 goes for asking or lower than asking price today.
What are we to do? I'm not sure, the bottom hit a few months ago, it's a seller's market and even with foreclosures about to be released after a moratorium, their low prices increases the bidding wars and invariably they sell for 20 - 30% over list price.
It's not fair, it's frustrating, ask any Realtor who works with first-time homebuyers and ask how many offers they are submitting for each client - I can guarantee it's more than at least 4 or 5, more like 10 - 12 or more.
So the answer, there is none, try and find a seller willing to accept your offer, or keep saving and keep fingers crossed for that one home that you can qualify for.
Back to a good cheap beer, relax, take a deep breath and know your Realtor is really, really trying their best to help YOU!
For the latest on the housing market check this article published this week:
San Diego Daily Transcript
Jane Loveday
Windermere Real Estate Agent
619-519-1615 Cell
http://www.JaneLoveday.com
Tuesday, July 21, 2009
The State of San Diego's Real Estate Market July 2009
Now, we have multiple buyers, fewer sellers, prices rising and multiple offers being submitted. Thanks to the Government Tax Credit of $8,000 to qualified first time homebuyers, which ends December 1st, the thought of owning and getting $$ back has created it's own wave, almost tidal!
Once upon a time, last year, you could find multiple single family homes available in the College, Clairemont, Mira Mesa areas priced at or under $250,000. Now there's a grand total of 2! Mira Mesa and Clairemont have become the new hotbeds of desirable areas with homes receiving many multiple offers - one in Mira Mesa actually received 63! 8 or more is not unusual, and that is increasing the prices and buyer frustration as they continue to search for that elusive property - one they can afford!
There are areas with a few single family homes in this price bracket - minimum 2 bed, 2 bath, at or under $250,000 - Chula Vista has 17, Lemon Grove/La Mesa have 16, El Cajon/Spring Valley have 42, and North Park/Normal Heights have 11.
As a buyer's agent, it means a lot more work, and a whole lot more satisfaction when you do get an accepted offer - you can search for all homes available in San Diego County at www.HomesSanDiegoOnline.com
Jane Loveday
Windermere Real Estate Agent
619-519-1615 Cell
http://www.JaneLoveday.com