There are plenty of social media sites today, more so than back when AOL first hit our screens. Then it was easy to keep track of friends, make new connections and promote your business. Now we have literally hundreds of websites that feed our content, but how does that impact buying or selling houses as a Realtor?
When MySpace first started, I maintained a business page (still have it)and in the first year sold 4 properties to 'friends', kept up with my blog there, useful tidbits and news. That was just one site. Now it's all about Facebook, LinkedIn, Twitter, YouTube and more. These days we have to make videos, link our Twitter to Facebook, our blog (this one) to all of the above and many more sites. We have to create a constant presence in order for our name to be recognized and valued as a leader in the latest news, views and ideas in Real Estate. Not many people go door-to-door anymore leaving door hangers, or calendars on our doorsteps, it's all about online presence.
It's challenging, exciting, very educational too. Just posting a new property listing is interesting - sending it not only to Craigslist, or Backpage, but out to Trulia, Realtor.com, Zillow, Hotpads, Enormo, Front Door, Oodle, Vast, GoogleBase .... and so on.
You have to be savvy in order to satisfy your client's needs to market their properties, there's plenty of help to be found as to how to do it, and I wish everyone who is starting to market via the internet GOOD LUCK! It's fun, a lot of work, but worth it in the long term!
Jane LovedayWindermere Real Estate Agent619-519-1615 Cell http://janeloveday.comhttp://www.facebook.com/realestatesandiego
Wednesday, July 7, 2010
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